Using the Campaign ID Tracking Fields in CCCApply
- Patricia Donohue
The CCCApply Campaign ID tracking fields allow colleges to track unique marketing and enrollment campaigns that are intended to drive traffic to their college-branded u8 applications.
Up to three unique URL key/value pairs can be integrated into each application using: user1=x, user2=y, and user3=z (where x, y, and z are set to the name of your specific campaign).
For example, when you provide an application URL link that includes the campaign value such as this one: https://www.opencccapply.net/cccapply-welcome?cccMisCode=231&user1=x&user2=y&user3=z, the "x,y,z" values are stored in the submitted_applications database and downloaded through your job and format definition XML files. The data dictionaries and the Download Client have been updated to include the new <campaign1>, <campaign2>, and <campaign3> (hidden) fields for each application.
Implementation guide
Adding the new campaign data fields to your download file requires:
In order to implement the campaign feature, when you create your URL for students to link to the CCCApply application you must add the extra parameter of &user1=x (where x = the name of your campaign) on to the end of the URL link. You can do this for up to three parameters, using &user1=x&user2=y and &user3=z (where x, y and z = the names of other unique campaigns). For example, the format for implementing a URL for three campaigns would look like this: http://www.google.com
https://www.opencccapply.net/cccapply-welcome? cccMisCode=231&user1=x&user2=y&user3=z
This is an example of a college's CCCApply application URL with the Campaign 1 custom data field appended to the end of the Application URL.https://www.opencccapply.net/cccapply-welcome?cccMisCode=231&user1=x
An example of the practical implementation of this format is:
Update your application Format Definition XML file to include the new campaign fields
Configure your SIS system to import the new fields
Update your download client "transfer client jar file" (which does not affect your existing download process).
For more information on updating your CCCApply download XML files, refer to the CCCApply Download Client User Guide.
Campaign Fields
Data Element: | campaign1, campaign2, campaign3 |
Description: | The campaign name that the college designated in the URL link to the OpenCCC Apply Standard application to indicate the source of the student's application. Up to three campaigns may be stored in the database. |
Format, Length: | varchar, 255 |
Values: | Text string; supported characters: a-z, A-Z, 0-9, -, _, ., ~ and % |
Allows Null: | No |
Default: | None |
Usage: | Provides a name that colleges can download and report on as a measure of a campaign's success. |
Notes: | Application table. In order to implement the campaign feature, when you create your URL for students to link to the CCCApply application you must add the extra parameter of &user1=x (where x = the name of your campaign) on to the end of the URL link. You can do this for up to three parameters, using &user1=x&user2=y and &user3=z (where x, y and z = the names of other unique campaigns). For example, the format for implementing a URL for three campaigns would look like this: http://www.google.com https://www.opencccapply.net/cccapply-welcome? cccMisCode=231&user1=x&user2=y&user3=z An example of the practical implementation of this format is: https://www.opencccapply.net/cccapply-welcome? cccMisCode=231&user1=collegeIntroPage&user2=advertOnGoogle&user3=advertOnGoodMorningAmeric |
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