We know that one of the biggest reasons colleges and universities shy away from using text messaging is because they are afraid of violating federal rules and regulations. After all, those who violate the TCPA and/or FERPA can end up paying out over $10,000 per infraction, and even lose federal funding.
However, if you choose to work with an SMS company that is aware of, and stays up-to-date with the FCC’s regulations, you will have little to worry about. For example, if you didn’t know, it is required that you receive an “e-signature” from a student to communicate with him or her, as well as market to the student in the future. In fact, Eric Kades, our company’s founder, personally reached out to Department of Education for clarification on this and discovered that this is indeed the case. No ifs, ands, or buts!
When it all comes down to it, you shouldn’t be afraid to consider text messaging as a form of communication with students, alumni, and the faculty at your college or university. Some institutions have already gone this route, and are even seeing many rewards from doing so. In all, if you truly wish to maintain your competitive edge, it’s time to reach out to us to talk about our text messaging service.