Request No. | 2017-29 |
---|---|
Date of Request | June 1, 2017 |
Requester | Tim Calhoon CCCTC Executive Director |
Application(s) | Standard & International Apps |
Section / Page | Personal Information |
Steering Hearing Date | Email 6/5/17 |
Proposed Change to Download File | No |
Proposed Change to Residency Logic | No |
Recent research findings, as well as negative comments submitted in the post-submission CCCApply Student Satisfaction Survey, and other anecdotal reasons, suggest that students perceive the questions on the Personal Information page to be invasive, intrusive, and not relevant to the admission application process. They feel disrespected by certain questions (Sexual Orientation, Transgender, Race, Ethnicity, etc.) and the majority of the negative comments pulled from the student satisfaction survey pertain to the personal information page questions in CCCApply.
The Personal Information page is presented to the applicant early in the application process. following the enrollment page, which currently appears at the beginning of the Standard and International applications. At the time the Personal Information page appears, students have not yet invested much time or energy in the application process. If they feel disrespected by "invasive" personal questions, they are abandoning the application here.
The CCC Chancellor's Office has asked CCCApply and the CCC Technology Center to conduct research and data analysis of the Standard Application to better understand user behavior and preferences in order to gather requirements and propose changes to the application workflow design for efficiencies, to minimize unnecessary questions and remove barriers.
Some of the research and data analysis completed over the past six months include:
One suggestion that has emerged - based on research data (% of applicants abandoning the App on the Personal Information page) is to rename the Personal Information page to "Demographic Information" page and move the page further down in the application process, thus hoping that students - who will have more invested in the application investedprocess so that studuents will have more invested in the application and will not . By renaming the page to "demographic" information, Also, suggestion to move the personal/demographic info questions to later in the application process, so that by the time the user gets to this page
Rename the Personal Information page to "Demographic Information" to minimize the impression that the questions asked are "personal" in nature. These are actually demographic questions.
Re-order the position of the new Demographic Information page to later in the application workflow (between the Residency page and the Needs & Interests page) to minimize the number of students abandoning the application process after investing time and energy into completion.
See various research notes (to be added).