Its common for organizations to have duplicate information on different systems. For example, customer information could be stored in both a CRM and accounting system.
While some data in both systems is identical, some is similar but not the same and some is unique
With small organizations with just a few systems, keeping systems up to date generally isn't an issue:
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- CRM
- Accounting
- Distribution
- Customer Service
- Warehouse ManagementSales
As information about their customers change, the difficulty of keeping all the systems up to date becomes exponentially more difficult as the number of systems increases:
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